Casa Super Hero Run
Casa Super Hero Run

Pro Bono Campaign

We gave our public service team some branding and picked a worthy cause.
285 Hours
Time Donated
$75,025
Media Donations
10,173,700
Impressions

Rebranding The Run

The new logo makes a very clear reference to the comic book art style. It brings energy and life to the event and let’s people know the playfulness you will find at the run.

Casa Super Hero Run branding

Kicking everything off with research

Competitive landscapeSWOT analysisCampaign objectiveWho are we targetingCreating a 360 approachI think a hero is any person really intent on making this a better place for all people
The Modern Superhero

The Concept

You don’t have to wear a mask and cape to be a superhero. In the last two years we have learned that the real superheroes are the one’s that go out of their way to make someone else's life a little better. We wanted to celebrate that idea with our work. Just by participating in the run, spreading awareness, and helping out a little you too can be super to those in need. This concept highlights the efforts of the participants.

The Campaign

Experiential trail activationWho is your superheroPaid socialPaid media