American Advertising Awards
The American Advertising Awards, previously referred to as the ADDYs, is the advertising industry’s largest and most prestigious competition, with over 25,000 entries annually from local AAF Ad Club competitions across the nation. The purpose of the American Advertising Awards is to celebrate and reward creative excellence in the field of advertising.
2025 American Advertising Awards

It's time to let your work shine! The 2025 Austin American Advertising Awards—our city's most prestigious recognition of creative excellence—are officially OPEN for submissions!


This is your chance to celebrate the breakthrough campaigns, brilliant designs, and cutting-edge concepts that make our community stand out.

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AAF, Austin, American Advertising Awards, 2025

Event

Address: Marlow Bar, 700 E 6th St
Date: February 27, 2025
Hour: 6-10PM

Entry Deadlines

Early Entry Deadline:

January 10, 2025 at 11:59 p.m.

Late fees apply starting:

January 11, 2025 at 12 a.m.

Additional fees:

$25 for Professionals
$15 for Students

Final Entry Deadline:

January 24, 2025 at 11:59 p.m.

Local Level Competition:

Your First Step to National Recognition
Rules & Categories
The American Advertising Awards competition begins at the local level with AAF Austin. This is your opportunity to showcase your work and compete against the best in your market. Winning a local ADDY is more than just recognition; it’s the first step in a three-tiered competition that could see your work advance to district and, ultimately, national stages. Local winners move on to the District 10 competition, where they vie against other top entries from clubs across Texas, Oklahoma, Louisiana, and Arkansas. From there, district winners are forwarded to compete on the national level, aiming for the highest honors in advertising excellence.

Why Enter the American Advertising Awards?

Entering the American Advertising Awards supports the entire advertising community. The proceeds from the competition help fund AAF’s initiatives, including public service programs, internships, advocacy efforts, advertising education, and consumer awareness. By participating, you’re not only putting your best work forward but also contributing to the growth and future of the industry.

How Judging Works

Entries are evaluated by a panel of industry experts who assess all creative dimensions of each submission. A Gold ADDY represents the highest level of creative excellence in the category and is considered superior to all other entries. Silver ADDYs are awarded to entries that are outstanding and worthy of recognition. The number of awards in each category is at the judges’ discretion and is based on the overall quality of work submitted.

Student Division

The American Advertising Awards also includes a Student Division, providing a platform for the next generation of creative talent to showcase their work. This unique program is designed specifically for college students, allowing them to compete at the local level with the possibility of advancing to regional and national judging. Eligible students must be enrolled full- or part-time in an accredited U.S. educational institution and not employed in the advertising industry, though student interns are welcome to participate.

Get Involved

Whether you are a seasoned professional or an aspiring student, the American Advertising Awards is your chance to gain recognition for your creative work. Join AAF Austin in celebrating the art of advertising by entering your best work and take your place among the industry’s elite.


For more information and to enter your work, visit our AAF Austin American Advertising Awards page.


You can find additional resources from AAF here: https://www.aaf.org/Public/Events/American-Advertising-Awards/Resources.aspx

Entry Fees

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Not sure if you’re a member?
Check the list of member companies or contact us for membership status.
Professional
$110 per entry for professional members
$140 per entry for professional non-members
$135 per late entry for professional members
$165 per late entry for professional non-members
Student
$45 per entry for student members
$55 per entry for student non-members
$60 per late entry for student members
$70 per late entry for student non-members

Categories

Sales & Marketing
  • Sales Promotion (Menu, Packaging, PoP, etc.)
  • Collateral Material (Stationary, Annual Report, Newsletter, Brochure, Magazine, Book, Event, etc.)
  • Direct Marketing
  • Specialty Advertising (Apparel, Merchandise, etc.)
Print Advertising
  • Magazine Advertising
  • Newspaper Advertising
  • Branded Content & Entertainment
Out-of-Home & Ambient Media
  • Ambient Media (Guerilla Marketing, Installations, Events, etc.)
  • Out-of-Home (Poster, Outdoor Board, Site, etc.)
Online / Interactive
  • Websites
  • Social Media
  • Apps, Games, Virtual Reality
  • Advertising & Promotion
  • Blogs & Digital Publications
  • Branded Content & Entertainment
Film, Video & Sound
  • Audio/Radio Advertising
  • Television Advertising
  • Online Film, Video And Sound
  • Branded Content & Entertainment
  • Cinema Advertising
  • Sales Promotion
  • Music Videos
Cross Platform
  • Integrated Campaigns
  • Online / Interactive Campaign
Elements of Advertising
  • Copywriting
  • Visual (Logo, Infographic, Illustration, Photography, etc.)
  • Film & Video (Animation, Special Effects, CGI, Editing, etc.)
  • Sound (Music, Voiceover Talent, Sound Design, etc.)
  • Digital Creative Technology (Interface, Location Tech, AR, UX, Data Driven Media, etc.)

Join us in celebrating advertising biggest night

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American Advertising Award Winners 2024

Congratulations to all the winners of the 2024 American Advertising Awards!

AAF Austin would like to deeply thank each and every one of our partners, volunteers and our amazing team who has put in countless hours bringing this spectacular event to life.


Thank you to our excellent judges for volunteering your time and expertise. And thank you to our members for your continued support.

Winners Book
Featured Member Agencies
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