Entering the American Advertising Awards supports the entire advertising community. The proceeds from the competition help fund AAF’s initiatives, including public service programs, internships, advocacy efforts, advertising education, and consumer awareness. By participating, you’re not only putting your best work forward but also contributing to the growth and future of the industry.

The American Advertising Awards also includes a Student Division, providing a platform for the next generation of creative talent to showcase their work. This unique program is designed specifically for college students, allowing them to compete at the local level with the possibility of advancing to regional and national judging. Eligible students must be enrolled full- or part-time in an accredited U.S. educational institution and not employed in the advertising industry, though student interns are welcome to participate.